BLACKPINK Becomes First K-Pop Group to Have 12 Music Videos Reach 400 Million Views

BLACKPINK's music videos have consistently broken records, cementing their position as a global K-pop phenomenon. On June 21, their 'JUMP' MV became the 12th music video by the group to reach 400 million views on YouTube, a testament to their enduring popularity.

The KST-timed release of 'JUMP' on July 11, 2025, marked the beginning of an upward trend in views. It took the group just over 11 months and 9 days for 'JUMP' to reach this milestone, solidifying their position as one of the most successful K-pop groups of all time.

'JUMP' is not the only music video to join BLACKPINK's impressive list of 400 million-viewers. The group's previous hits, including 'As If It's Your Last,' 'DDU-DU DDU-DU,' 'BOOMBAYAH,' 'Kill This Love,' 'Playing With Fire,' 'Whistle,' 'How You Like That,' 'Ice Cream,' 'Lovesick Girls,' 'Pink Venom,' and 'Shut Down,' have all reached this impressive milestone.

When asked about their success, the group's members are often quoted saying that they are grateful for the love and support of their fans. 'We are grateful for our fans' unwavering support,' said BLACKPINK in a statement. 'Their love and enthusiasm drive us to create music that resonates with them.'

An in-depth analysis of their success reveals a combination of factors. Their energetic performances, unique fashion styles, and catchy songs have captivated fans worldwide. Moreover, the group's commitment to creating music that resonates with their fans has paid off.

Looking ahead, BLACKPINK continues to dominate the music industry with their consistent releases and captivating live performances. Their dedication to pushing the boundaries of K-pop has inspired a new generation of musicians and fans alike.

The impact of BLACKPINK's influence cannot be overstated. Their success has paved the way for other K-pop groups to break into the global market. Their collaborations with international artists and producers have also helped to redefine the boundaries of music genres.

BLACKPINK's 'JUMP' MV is a testament to their enduring popularity and creative excellence. As the group continues to break records and push the boundaries of K-pop, their influence on the music industry will only continue to grow.

To celebrate this achievement, we invite you to watch the 'JUMP' MV below:

With their 400-million-views milestone, BLACKPINK has solidified their position as a global phenomenon in the K-pop scene. Their commitment to creating music that resonates with fans worldwide has inspired a new generation of musicians and fans.