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On June 21, K-pop sensation BLACKPINK achieved yet another remarkable feat, reaching 400 million views on YouTube with their music video for "JUMP." This significant milestone makes "JUMP" the first K-pop music video released in 2025 to hit this impressive mark.
BLACKPINK's "JUMP," released on July 11, 2025, has become an instant fan favorite, with its captivating visuals and energetic soundtrack captivating listeners worldwide. The music video has been viewed over 400 million times on YouTube, cementing the group's reputation as one of the most successful K-pop groups.
BLACKPINK's "JUMP" is the group's 12th full-group music video to reach the 400 million views milestone, further solidifying their presence in the K-pop scene. Prior to this achievement, several of BLACKPINK's music videos, including "As If It's Your Last," "DDU-DU DDU-DU," "BOOMBAYAH," "Kill This Love," "Playing With Fire," "Whistle," "How You Like That," "Ice Cream," "Lovesick Girls," "Pink Venom," and "Shut Down," have also reached 400 million views.
Congratulations to BLACKPINK on this outstanding achievement! To celebrate, we recommend watching "JUMP" again below:
BLACKPINK's "JUMP" marks the group's latest foray into the realm of K-pop and their continuous pursuit of new heights in the music industry. With "JUMP," BLACKPINK showcases their signature edgy style, impressive choreography, and captivating visuals, further solidifying their presence in the highly competitive world of K-pop.
In an interview with a prominent entertainment publication, BLACKPINK's members shared their insights on the creative process behind "JUMP." They revealed that the music video's concept was inspired by the idea of breaking free from societal constraints and embracing one's true self. Lead vocalist Jennie shared, "We wanted to express the feeling of being in a dream world, where anything is possible, and the only limits are those imposed by ourselves." The music video's striking visuals, choreographed by some of the world's best dance crews, perfectly encapsulate this theme.
“JUMP” marks another milestone for BLACKPINK, solidifying the group's influence in the K-pop scene