BLACKPINK's 'JUMP' Becomes 1st K-Pop MV Released In 2025 To Hit 400 Million Views

On the morning of June 21 KST, BLACKPINK's music video for 'JUMP' surpassed 400 million views on YouTube, making it the first music video released by a K-pop artist in 2025 to reach the milestone.

BREAKING DOWN THE NUMBERS: 'JUMP' is the 12th full-group music video by BLACKPINK to reach the 400 million milestone, solidifying their position as one of the most dominant K-pop groups in the industry. The group's previous hits, including 'As If It's Your Last', 'DDU-DU DDU-DU', 'BOOMBAYAH', 'Kill This Love', 'Playing With Fire', 'Whistle', 'How You Like That', 'Ice Cream', 'Lovesick Girls', 'Pink Venom', and 'Shut Down' have all achieved this impressive feat.

The music video for 'JUMP', directed by Wooga and Okyu Kwon, features the group's signature choreography and visually striking visuals. Released on July 11, 2025 at 1 p.m. KST, it has taken just over 11 months and 9 days for the video to reach 400 million views.

BLACKPINK's 'JUMP' is a testament to their incredible work ethic, innovative approach to music and dance, and their fans' unwavering dedication. The video, featuring catchy hooks and energetic beats, has been a staple on music charts and playlists worldwide.

Notable for its intense energy and synchronized dance moves, 'JUMP' pushes the boundaries of dance and visuals. The video's blend of stunning visuals, intricate choreography, and infectious beats has captivated audiences globally.

According to various reports, the music video has been watched by fans in over 190 countries, solidifying BLACKPINK's widespread appeal. Fans have been praising the group's performance skills, style, and stage presence, expressing their love and support for the group through countless comments and messages.

'JUMP' is an important milestone in BLACKPINK's illustrious career, demonstrating their growth and evolution as artists. As they continue to push the limits of K-pop, fans are eagerly anticipating their next release.

As a group with a reputation for breaking barriers and achieving remarkable milestones, BLACKPINK's 'JUMP' is truly an historic moment in the K-pop industry.