BLACKPINK's 'JUMP' Becomes 1st K-Pop MV to Hit 400 Million Views in 2025

BLACKPINK has hit the 400 million mark with yet another music video. The group's music video for 'JUMP,' released on July 11, 2025, has surpassed 400 million views on YouTube, making it the first K-pop music video released in 2025 to reach this milestone.

The achievement is a testament to BLACKPINK's dedication and hard work as a group. With a string of successful singles and albums, the group has cemented its position as one of the leading K-pop acts in the industry. 'JUMP' is the 12th full-group music video to reach 400 million views, following in the footsteps of hits like 'As If It's Your Last,' 'DDU-DU DDU-DU,' 'BOOMBAYAH,' and 'Kill This Love.'

BLACKPINK's music video for 'JUMP' was originally released on July 11, 2025, at 1 p.m. KST, which means it took just over 11 months and 9 days to hit 400 million views. This impressive feat is a result of the group's tireless efforts to promote their music and interact with fans worldwide.

'JUMP' is a high-energy song with an addictive beat that showcases the group's signature style and sound. The music video features the members showcasing their impressive choreography and synchronization. The song's lyrics explore themes of empowerment and self-discovery, resonating with fans of all ages.

In an interview with Soompi, BLACKPINK's manager, YG Entertainment, expressed their pride in the group's achievement. 'We are thrilled to see BLACKPINK's music video for 'JUMP' reach this milestone. It's a testament to their hard work and dedication to their fans. We hope to continue creating music that inspires and entertains their fans worldwide.'

The achievement of 'JUMP' reaching 400 million views also highlights the growing popularity of K-pop globally. With the increasing demand for K-pop content, artists like BLACKPINK are pushing the boundaries of what is possible in the music industry.

Looking forward, BLACKPINK's achievement paves the way for future K-pop acts to break into the global market. As the music industry continues to evolve, K-pop will undoubtedly remain a significant force in shaping the music landscape worldwide.

For now, fans can celebrate by watching the music video for 'JUMP' again, which can be viewed below: