BLACKPINK's 'JUMP' Hits 400 Million Views as First K-Pop MV of 2025 to Achieve the Milestone

BLACKPINK has made history once again by becoming the first K-pop group to hit 400 million views on YouTube with their latest music video for 'JUMP'. Released on July 11, 2025, at 1 p.m. KST, the video surpassed the milestone on the morning of June 21, 2026, in just over 11 months and 9 days.

'JUMP' is BLACKPINK's 12th full-group music video to reach the 400 million-view mark, solidifying the group's position as one of the most successful K-pop acts in the world.

This achievement is a testament to the group's immense popularity and the impact they've had on the global music scene. 'JUMP' is a high-energy dance track with a catchy beat and impressive choreography, which has resonated with fans worldwide.

'The music video for 'JUMP' is a fusion of modern and futuristic elements with a blend of dark and edgy colors,' said BLACKPINK in a statement. 'Our goal was to create a video that would complement the song's energetic and adventurous vibe.'

BLACKPINK has broken numerous records throughout their career, and 'JUMP' is no exception. The music video has been viewed in over 150 countries and has been translated into multiple languages, reflecting the group's global fan base.

'We're grateful for the love and support of our fans, who have helped us achieve this incredible milestone,' added the group. 'We'll continue to work hard and create music that inspires and uplifts our fans.'

As K-pop continues to gain traction worldwide, BLACKPINK's success serves as a testament to the genre's global appeal. The group's ability to adapt and evolve has allowed them to stay relevant in an ever-changing industry.

With their upcoming tour dates and new music on the horizon, BLACKPINK is poised to continue their reign at the top of the K-pop scene. Their dedication to their craft and their fans has solidified their position as one of the most successful and influential groups in the industry.

Blackpink has not specified yet whether their next performance will be a part of world tour or a concert in a different location.

BLACKPINK's music video for 'JUMP' can be watched below: