Depend and Deion 'Coach Prime' Sanders Team Up to Encourage Proactive Care During Men's Health Month

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Coach Prime encourages men to get their annual physicals and shares words of encouragement as the new face of Depend Real Fit packaging

This Men's Health Month, Depend, the #1 brand of absorbent underwear, and Deion 'Coach Prime' Sanders are teaming up to remind men to prioritize their health by scheduling their annual physicals and staying proactive about their care.

Coach Prime, a former NFL player and well-known coach, knows firsthand the importance of taking control of one's health, particularly when faced with a health diagnosis. After publicly sharing his journey with bladder cancer and receiving treatment, he encourages men to take action and not delay care.

“Too many men keep putting their health on pause, and that's a losing game,” said Deion Sanders. “Together with Depend, I'm encouraging you to stop waiting, stop the excuses, and take control now. You don't always need a doctor to light that fire - sometimes you need a coach to push you to be your best.”

The 'Depend Wake Up Call' campaign offers consumers the opportunity to receive video messages from Coach Prime, delivered in his signature motivational style and centered on accountability, preparation, and confidence. Consumers can choose from three video messages encouraging them to schedule a physical, support those navigating a recent health diagnosis, or empower those experiencing bladder leaks to move past embarrassment and get back to living life.