Felix from Stray Kids Chosen as Face of 'Hanbok Wave'

Stray Kids' Felix is officially the face of this year's 'Hanbok Wave'! On June 17, the Ministry of Culture, Sports, and Tourism announced together with the Korea Craft and Design Foundation that Felix had been chosen as the Hallyu (Korean Wave) artist for their '2026 Hanbok Wave' project. Now in its seventh year, the 'Hanbok Wave' campaign collaborates with Hallyu artists to showcase and promote the beauty of hanbok (traditional Korean clothing) to the rest of the world.

As part of the '2026 Hanbok Wave' project, Felix will collaborate with five domestic hanbok brands to highlight the elegance and sophistication of hanbok. Those hanbok designs will be featured in fashion pictorials, along with international and domestic promotional content, and they will also be displayed on billboards in cities like Seoul, New York, Paris, and Milan.