K-Pop Star Felix Joins Global Hanbok Campaign to Promote Korean Traditional Attire

Felix, a member of the popular K-pop group Stray Kids, will be promoting Korean traditional attire through the ‘Hanbok Wave’ campaign. As part of this initiative, five small and medium-sized hanbok makers have been invited to design clothing for celebrities.

The images featuring Felix and other celebrities will be displayed on billboards in major cities across the globe, including Seoul, New York, Paris, and Milan. This campaign is now in its seventh year and aims to promote the aesthetics of hanbok worldwide.

Felix will be joining other notable celebrities such as actors Park Bogum, Kim Tae-ri, and Suzy, as well as Olympic figure skater Kim Yuna, in showcasing the beauty of hanbok.

Separately, Stray Kids recently performed at The Governors Ball Music Festival 2026 in New York and will be headlining Rock in Rio in Brazil in September as the first K-pop group on the bill.