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Meta's AI Glasses Get a Fresh New Look, a More Affordable Price Tag, and a Celebrity Power-Up from Kylie Jenner

24 Juni 2026
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Meta's AI Glasses Get a Fresh New Look, a More Affordable Price Tag, and a Celebrity Power-Up from Kylie Jenner

Meta, the technology giant behind various innovative ventures, has recently unveiled an exciting update for its AI Glasses. The tech-savvy community has been eagerly waiting to see what changes are in store for this cutting-edge wearable device. In a surprising move, Meta has dropped the Ray-Bans branding in favor of an $80 price decrease and collaborated with none other than Kylie Jenner, the popular social media influencer and entrepreneur.

This strategic partnership aims to introduce the new Meta Glasses, a rebranded alternative with a lower price point that appeals to a broader consumer base. According to Meta, the new frames build on the technology and features of their previous AI glasses model, offering users a seamless experience. By teaming up with EssilorLuxottica, the leading eyewear company, Meta has successfully developed a collection that caters to diverse tastes and preferences.

The EssilorLuxottica line boasts a fresh range of designs, bold shapes, and captivating colorways, all priced at an entry-point of $299 USD (previously $379 USD). As the fashion and tech worlds continue to merge, Meta's partnership with Kylie Jenner marks her first foray into wearable technology, reflecting the ever-evolving landscape of the industry. Notably, Meta has not announced the discontinuation of the Ray-Ban or Oakley models, leaving their customers' options open.

With three unique designs to choose from - the Meta Adventurer, which embodies a clean rectangle shape for a timeless look; the Meta Fury, a bold frame designed to make a statement; and Meta Glasses by Kylie (also known as the Starfire), a sleek slim oval frame inspired by Jenner's personal style - users can pick the one that suits their lifestyle and preferences. Meta's new collection also includes a plethora of color options, including Classic Black, Classic Tortoise, Racing Green, Linen, Merlot, Mahogany, and Sandstone, to name a few.

META Glasses also feature advanced eyewear technology, including sunglasses variants, polarized options, and clear lens options developed in collaboration with EssilorLuxottica. By offering such a wide range of styles (26, to be precise), Meta has effectively created an inclusive and diverse product line that caters to every individual's needs and style. Moreover, the new Meta Glasses will come equipped with the pioneering AI-powered Muse Spark functionality, which marks the first steps towards what Meta calls 'superintelligence.'

This revolutionary technology showcases cutting-edge performance in multimodal perception, reasoning, health, and agentic tasks, setting the stage for a new age of innovation and growth.

Meta Glasses are available for purchase starting today, making it an ideal time for potential buyers to take the plunge. By combining affordability with innovative technology and stylish designs, Meta is poised to revolutionize the wearables industry.

In an era where technology continues to advance at breakneck speeds, Meta's AI Glasses embody the perfect blend of fashion and functionality. The incorporation of celebrity influence, particularly that of Kylie Jenner, adds an exciting layer of intrigue and appeal to this product line.

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Meta's AI Glasses Get a Fresh New Look, a More Affordable Price Tag, and a Celebrity Power-Up from Kylie Jenner. The latest update brings new designs, lower prices, and a collaboration with Kylie Jenner.

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