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Strategy Faces Prolonged Decline as Bitcoin Falls Below $61,000

24 Juni 2026
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Strategy Faces Prolonged Decline as Bitcoin Falls Below $61,000

Strategy's Bitcoin-focused treasury strategy has been put to the test as Bitcoin's value continues to plummet, dipping below $61,000 for the first time in months. This significant downturn has sent shockwaves throughout the cryptocurrency market, with many investors questioning the long-term viability of their holdings. As a result, shares of Strategy have taken a beating, plummeting 5% in early Wednesday trading to slip beneath the $100 mark for the first time since March 2024.

The decline in Strategy's stock has been particularly pronounced, with losses of 34% year-to-date and a whopping 74% over the past 12 months. This substantial downturn can be attributed, in part, to the company's significant holdings in Bitcoin, which has seen its value decline by over 52% from its all-time high. With Strategy's Bitcoin treasury currently valued at approximately $52 billion, the company has accumulated over $12 billion in unrealized losses, further exacerbating the downward pressure on its stock.

Strategy's STRC perpetual preferred shares have also felt the effects of the downturn, dropping below their $100 par value and increasing dividend costs. This development has effectively halted a key funding mechanism for additional Bitcoin purchases, further straining the company's financial situation. In light of these developments, many analysts are urging Strategy to reassess its Bitcoin purchasing strategy, citing concerns about the sustainability of its current approach.

CryptoQuant CEO Ki Young Ju has been vocal in his criticism of Strategy's aggressive accumulation strategy, arguing that it is acting more as a liquidity sink than a price catalyst. According to Ju, the elevated selling pressure in the market is absorbing new demand, leading to a largely sideways trading environment for Bitcoin. He believes that the market may require a deeper reset before a stronger uptrend can occur, suggesting that Strategy should temporarily halt purchases, improve its balance sheet, and implement a more model-driven buying approach.

As the cryptocurrency market continues to grapple with uncertainty, Strategy's struggles serve as a stark reminder of the risks associated with investing in assets with high volatility. While the company's long-term prospects remain uncertain, its current downturn underscores the need for prudent decision-making and a flexible approach to risk management. As the market continues to evolve, investors will be closely watching Strategy's developments, eagerly awaiting signs of a potential turnaround.

The implications of Strategy's struggles extend beyond the company itself, influencing the broader cryptocurrency ecosystem. As a dominant player in the market, Strategy's actions serve as a bellwether for the industry as a whole. The company's fortunes will undoubtedly continue to be closely watched, with many analysts scrutinizing its every move in the hopes of gaining insight into the market's overall trajectory.

Heading into the future, Strategy faces a daunting task: navigating the complexities of a rapidly evolving market while minimizing its exposure to risk. As the cryptocurrency landscape continues to shift, the company must remain agile and responsive, adjusting its strategy to stay ahead of the curve. Only time will tell if Strategy can successfully navigate this challenging environment and emerge stronger on the other side.

All content is for informational purposes only and does not constitute investment advice. CryptoBriefing does not provide recommendations to buy, sell, or hold any asset or contract. See our Disclaimer & Risk Disclosure.

© Decentral Media and Crypto Briefing® 2026.

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Strategy Faces Prolonged Decline as Bitcoin Falls Below $61,000 Crypto Briefing

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