Stray Kids' Felix Joins Global Hanbok Campaign to Showcase Traditional Korean Attire

Felix, a member of popular K-pop group Stray Kids, has announced that he will be joining the global Hanbok Wave campaign. This initiative aims to promote traditional Korean attire, known as hanbok, across the world.

Hanbok Wave, now in its seventh year, invites five small and medium-sized hanbok makers to design clothing for celebrities to showcase the beauty and elegance of hanbok. The campaign will feature billboards in major cities worldwide, including Seoul, New York, Paris, and Milan.

Felix is the latest celebrity to join this campaign, following in the footsteps of actors Park Bogum, Kim Taeri, and Suzy, as well as Olympic figure skater Kim Yuna.

Stray Kids has also been making waves in the music scene, performing at festivals like The Governors Ball Music Festival 2026 in New York and set to headline Rock in Rio in Brazil as the first K-pop group on the bill.