Stray Kids' Felix Joins Global Hanbok Push

Felix of Stray Kids is joining forces with the global hanbok campaign, “Hanbok Wave.”

A seven-year-old initiative, this campaign aims to showcase the beauty of Korean traditional attire across the world.

Five talented hanbok makers have been picked to create stunning clothing for A-list celebrities, with the images set to be displayed on billboards in major cities such as Seoul, New York, Paris, and Milan.

Felix is following in the footsteps of stars like Park Bogum, Kim Taeri, Suzy, and Olympic figure skater Kim Yuna.

Notably, his group, Stray Kids, has also been making waves in the global music scene. They recently performed at The Governors Ball Music Festival 2026 in New York and are set to headline Rock in Rio in Brazil come September.