Stunt Gone Wrong: A Man Trapped in a Netflix Billboard Above Sunset Boulevard

A bizarre marketing stunt by Netflix has the internet abuzz with a man seemingly trapped inside a billboard above Sunset Boulevard in Los Angeles. The stunt, which aims to promote the streamer's latest thriller 'The Last House,' has sparked a mix of amazement, confusion, and concern among passersby and social media users.

The unidentified actor entered the installation, which is designed to look like the front window of a house, on Thursday and will leave on Saturday, August 8. The stunt is set to continue for three days, with the performer attempting to maintain a sense of normalcy while 'stuck' in the elevated, enclosed set 30 feet above the ground at Selma Avenue and Sunset Boulevard. As an eerie nod to the family's own isolation in the film, the performer will communicate with commuters and passersby below via whiteboard.

'He'll attempt to maintain a sense of normalcy over extended periods of time while 'stuck' in his elevated, enclosed set 30 feet above the ground at Selma Avenue and Sunset Boulevard - communicating with commuters and passersby below via whiteboard as an eerie nod to the family's own isolation in the film,' explained Netflix in a statement.

As the stunt continues to generate buzz, many are wondering what the purpose behind this marketing strategy is. Is it a clever way to build hype for the new thriller, or is it just a publicity stunt that may not work as intended? Only time will tell.

The Last House, directed by Louis Leterrier and starring Greta Lee and Wagner Moura, tells the story of a family of four who are suddenly sealed inside their home with no way out, and must work together to survive against both their dwindling resources and the mysterious, looming threat that is keeping them trapped.

The film has received a mixed response from critics, with a 36 percent positive critics' score on Rotten Tomatoes. However, THR's critic enjoyed the film, writing that 'despite its sci-fi and horror elements, [The Last House] is as much a psychological chamber drama and survival thriller about four people using their wits and dwindling resources to stay alive, even as their close-knit ties start fraying.'

The Last House is set to drop on Netflix on Friday, and it will be interesting to see how the marketing stunt affects the film's viewership and reception. Will the stunt work as intended, or will it backfire and create a negative reaction among potential viewers?

As the world watches the man trapped in the billboard, many are left wondering what will happen next. Will he be able to maintain his sense of normalcy, or will the stress and isolation of being 'stuck' in the enclosure take its toll? Only time will tell.

The stunt has also raised questions about the ethics of such marketing stunts. Is it right to put someone in a situation where they may be causing a disturbance or disrupting the flow of traffic, all in the name of promotion?