Summer Belongs to Monte Carlo, According to Gucci

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Gucci is embracing the essence of summer with their latest campaign, Monte Carlo-inspired visuals transporting us from the open sea to the edge of a poolside lounge. This campaign embodies the Gucci DNA, which is all about spontaneous travel.

From casual daytime looks to glamorous nighttime outfits, Gucci's collection seamlessly transitions. Expect tailored silhouettes, flowing silhouettes, and relaxed denim.

A range of accessories complements the story, with white leather bags like Mercato standing alongside iconic Gucci designs like Jackie, Venice, and Gossip. The GG Monogram pattern appears on backpacks Madison and Melrose.

This year marks the 60th anniversary of the Gucci Flora 1966 motif, first created for Princess Grace of Monaco, so it makes its strong presence throughout this latest collection.

Tune in to the campaign visuals above, with the full collection available now in Gucci boutiques worldwide, on the official Gucci website, and at exclusive pop-up destinations in top resort destinations.

In related fashion news, KITH has taken its women's collection to the Caribbean.