UFC Makes a Resounding Return to Shanghai: Embracing the City's Raging Sports Enthusiasm

When it comes to mixed martial arts (MMA) and its rapidly growing global fan base, there are few cities more crucial to the sport's success than Shanghai. Given its impressive economic growth, rich cultural heritage, and ever-growing enthusiasm for sports, the city's allure to international sports organizations is undeniable. UFC, the world's premier MMA organization, recognizes this reality and is eager to make up for lost ground in the region.

This August, the sport's premier promotion returns to Shanghai in a spectacular comeback, as UFC FIGHT NIGHT SHANGHAI hits the shores of the East China Sea for its second year running. What was an incredible success story last year is now set to become an annual tradition, further solidifying the city's position as a leading global sports hub. Both the ROAD TO UFC Season 5 semifinals on Friday, August 28 and UFC FIGHT NIGHT SHANGHAI on Saturday, August 29 will showcase world-class MMA action to a capacity crowd.

The road to UFC FIGHT NIGHT SHANGHAI has been paved with an intricate network of partnerships and collaborations that highlight the strategic importance Shanghai holds for the organization. The events are hosted by Shanghai Municipal Sports Bureau and Pudong District Government. Migu, the China Mobile subsidiary, will serve as UFC's co-organizer for both events and is also tasked with delivering an immersive fan experience. As the Home of UFC, Migu not only offers exclusive access to UFC events, programming, and original content but also provides limited ticket presale opportunities to its loyal members.

Kevin Chang, UFC Senior Vice President and Head of Asia, expressed his gratitude towards the Shanghai Municipal Sports Bureau and Pudong District Government for their unwavering support. He further acknowledged their commitment to fostering a sports-friendly environment which will undoubtedly contribute to the growth of Chinese MMA talent.

Jie Xu, Migu Vice President, shared Migu's enthusiasm and commitment to the cause, stating, 'Migu is honored to once again partner with UFC in mainland China to host this event.' His sentiments echo the importance of cultivating a sports culture in China that encourages healthy participation and consumption.

Behind the scenes, Orange Lion Sports (previously known as Alibaba Sports/Alisports), has also joined forces with the UFC to help organize and execute both live events, reinforcing the strength of the partnership.

Looking forward, UFC has a compelling narrative to create in this market. With both local fans and international observers eagerly awaiting the next chapter, Shanghai stands poised to deliver an unforgettable experience for all in attendance.

In anticipation of the event, fans can keep an eye out for more information on UFC FIGHT NIGHT SHANGHAI and the ROAD TO UFC, with media credential applications now open through the Access UFC portal.