2026 MLS All-Star Charlotte: A Celebration of Soccer, Community, and Culture

The 2026 MLS All-Star Charlotte event is set to be a spectacular celebration of soccer, community, and culture, with a range of activities and attractions that will appeal to fans of all ages. Taking place in the heart of Charlotte, the event will feature a free two-night fan festival with interactive fan zones, live music, games, player appearances, free giveaways, and MLS match watch parties. Fans will be able to experience the electric atmosphere of soccer culture in a unique and immersive way, with plenty of opportunities to engage with teams, players, and fellow fans. The event is a must-attend for anyone who loves soccer, and is the perfect way to experience the best of MLS in a fun and exciting environment.

About KultureCity, the nation's leading nonprofit dedicated to fighting for inclusion and acceptance of all individuals, will be partnering with MLS during All-Star Week to make events Sensory Inclusive by offering Sensory Bags at Truist Field for the MLS All-Star Skills Challenge presented by AT&T and Bank of America Stadium for the MLS All-Star Game. This initiative aims to provide a more inclusive experience for individuals with sensory needs, such as autism or PTSD, and to promote a more accepting and welcoming environment for all fans. KultureCity provides training and equipment to public and private spaces to create an inclusive experience, and is committed to fighting against social isolation and promoting acceptance and understanding.

The MLS All-Star Soccer Celebration Watch Party presented by The Home Depot will transform Saturday night's New York Red Bulls vs. Charlotte FC match into an immersive fan experience. From 6:30-8:30 p.m., guests can gather to watch the match while enjoying interactive programming, giveaways, and family-friendly activities that bring the energy of MLS All-Star Week to life. The watch party will feature live music, food and beverage options, and plenty of activities to keep fans entertained throughout the evening. It's the perfect way to enjoy the match in a fun and lively atmosphere.

The 7th annual Beats, Cleats and Eats experience, hosted by Coca-Cola, will celebrate the unique culture of soccer and the unrivaled passion of the sport's fans. Featuring refreshments and ice cream floats in partnership with Cook Out, the event will showcase a range of activities and attractions that will appeal to fans of all ages. The event will also feature a musical performance by Natasha Bedingfield on Saturday, July 25 at 9:00 p.m., providing an unforgettable experience for fans. Coca-Cola will be showcasing its commitment to soccer and community, and will provide fans with a range of fun and interactive experiences to enjoy.

Discount Tire is celebrating the fans who bring the beautiful game to life during MLS All-Star Weekend as part of its United by Passion campaign. Supporters are invited to become part of a collaborative art experience by helping color a custom, soccer-inspired mural created by a local artist. Every contribution represents the shared passion, creativity, and community that connect fans across the sport. As a thank-you for participating, fans will have the opportunity to receive limited-edition Discount Tire collectibles while supplies last. The campaign aims to create a lasting legacy of soccer-inspired art that celebrates the fans and their passion for the sport.

Audi will be providing fans with the opportunity to get behind the wheel with test drives of the Audi Q3, SQ5, and Q5 vehicles. They'll also have the chance to snap memorable photos with the R26 Formula 1 show car, a fully wrapped MLS All-Star–themed 2026 RS 6 Avant, and Audi Ring Swing. Attendees of Soccer Celebration can enter for a chance to win a signed 2026 MLS All-Star jersey through an exclusive sweepstakes. Plus, Audi will be offering a variety of branded giveaways throughout the event. The partnership aims to showcase Audi's commitment to innovation, performance, and customer experience.

The Continental Tire pod will be in Charlotte, where fans can register for a limited edition, co-branded MLS All-Star scarf designed by Soles by Sir. Continental Tire will also feature an onsite photo experience and an interactive Supporters drum. Fans will be able to enjoy a range of activities and attractions that showcase the tire's commitment to performance, safety, and sustainability. The partnership aims to create a fun and memorable experience for fans, while also highlighting the tire's unique features and benefits.

The 2026 MLS All-Star Community Day, presented by POWERADE, will be a day of soccer programming, wellness-focused activities, and community engagement. The event will welcome local youth and community organizations to Mecklenburg County Sportsplex on Tuesday, July 28th from 8:30am–12:30pm. POWERADE will be providing hydration and snacks for the event, and will also host a range of activities and attractions that promote a healthy and active lifestyle. The partnership aims to create a lasting impact in the local community, and to promote a culture of inclusivity and acceptance.