BLACKPINK's 'JUMP' Makes History as First K-Pop Music Video From 2025 to Reach 400 Million Views

BLACKPINK's 'JUMP' is a testament to the group's unwavering dedication to their craft and the enduring power of K-pop to captivate audiences around the world.

The music video for 'JUMP,' which was released on July 11, 2025, has been steadily gaining momentum since its debut, and on June 21, 2026, it officially surpassed the 400 million view mark on YouTube. This achievement not only cements 'JUMP' as a standout track in BLACKPINK's discography but also makes it the first K-pop music video from 2025 to reach this milestone.

This milestone is especially significant considering the competitive nature of the K-pop landscape. With the ever-increasing number of talented groups and artists vying for attention, it's a remarkable feat for 'JUMP' to have reached such a high level of viewership. The music video's success can be attributed to the group's commitment to pushing boundaries and experimenting with new sounds, as well as their ability to connect with fans from diverse backgrounds and cultures.

The group's lead vocalist, Rosé, has expressed her gratitude to their fans, saying, 'We're thrilled that our fans have supported us on this journey, and we're proud to have been a part of this historic moment in K-pop history.' This sense of pride and accomplishment is evident in the music video itself, which features the group showcasing their signature style and energetic performances.

Looking ahead, BLACKPINK's 'JUMP' serves as a testament to the group's continued relevance and influence in the ever-evolving landscape of K-pop. As they continue to break barriers and push the boundaries of what's possible, fans can expect even more exciting developments from one of the most beloved and respected groups in the industry.

In the world of music, milestones like the 400 million view mark are significant not just for the artists but also for the industry as a whole. It's a reminder that music has the power to bring people together and transcend borders and cultures. As BLACKPINK continues to thrive and inspire, fans can look forward to witnessing more unforgettable moments in their illustrious career.

BLACKPINK's 'JUMP' has proven that even in a crowded and competitive market, there's always room for innovation, creativity, and a deep connection with the audience. By embracing this spirit, the group is sure to stay at the forefront of the K-pop scene for years to come.