SUVs Gaining on the Toyota RAV4's Throne

The Toyota RAV4 has had a sluggish beginning to 2026, selling only 59,869 units in the first quarter, giving other SUVs a chance to catch up.

This is a significant decrease for a model that has been the top-selling SUV in the US for nearly a decade, with some nameplates selling fewer units in an entire year.

Taking a look at the first quarter's best sellers, a notable trend for 2026 seems to be off-road trims like the Honda CR-V TrailSport and the Rock Creek Nissan Rogue.

The 2026 model year sees the launch of an all-new generation for the Mazda CX-5, featuring a longer wheelbase and a visual redesign with new headlights and tail lights.

The new Jeep Wrangler follows the philosophy of not fixing what isn't broken, with a standard 12.3-inch infotainment screen and new colors to choose from.

The 2026 Kia Sportage comes with a mid-cycle refresh, featuring a chunkier look with a rectangular grille and vertical headlights.

The Jeep Grand Cherokee has long been one of the most versatile full-sizers on the road, with impressive sales numbers reflecting its capabilities.

The 2026 Subaru Forester is a year into its sixth-gen relaunch, featuring an 11.6-inch touchscreen and 9.3 inches of ground clearance.