Kasus Sukses Hybe dan BTS di Perhatian Sekolah Tinggi Bisnis Puncak Perancis

10 Agustus 2026

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Kasus Sukses Hybe dan BTS di Perhatian Sekolah Tinggi Bisnis Puncak Perancis

Koreaherald

The success of BTS and label Hybe is the subject of a case study by an established MBA institution in France, according to media reports on Monday.

INSEAD Blue Ocean Strategy Institute published “Hybe: Building Growth Beyond BTS,” analyzing how the once small entertainment company managed to create a new clientele in the global music industry beyond the competition in K-pop through the group.

It looked at the group and the label’s growth from a business management perspective, from the group's debut and its expanding fandom to the expansion of the K-pop ecosystem on a global scale.

This is the first time INSEAD has used a K-pop enterprise as a case study and the publication will be used as learning material in approximately 3,000 colleges worldwide.

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Ringkasan

Hybe dan BTS menjadi sasaran studi kasus di Sekolah Tinggi Bisnis Puncak Perancis, menurut laporanmedia pada hari Senin. Sekolah tinggi bisnis ini menerbitkan “Hybe: Membangun Pertumbuhan Di Luar BTS,” menganalisis bagaimana perusahaan hiburan kecil pernah itu berhasil menciptakan kelompok klien baru dalam industri musik global di luar persaingan K-pop melalui grup.